Farrell Heyworth announce a new property search tool.

It’s estimated by sell-using-the-web.com that at least four out of five people searching for property begin their search on the internet. There’s no question that online presentation of property has become more significant over the past five years. A property well-presented on-line can make the difference to the number of viewings, and thus the speed at which the property sells.

However, many estate agents websites offer the same view of properties. Chris Heyworth, Farrell Heyworth's Group Director says, "this is because many agencies use off-the-shelf software packages with 'me too' functionality, resulting in bland presentation of properties on-line".

Chris says, "For example, the property details for properties on  Estate Agent A’s website are presented in the same way as the property details on Agent B’s website, Agent C's site and many others. In this difficult market it is important to make sure your property stands out from all the others.".

Knowing this, Farrell Heyworth, the North West's leading independent estate agent, have significantly invested in their website. Using the same technology as BBC Online, Farrell Heyworth have created their own new property search tool to present properties in the best way possible. Your can try out the new property search tool.

"The aim of the tool was to present our properties in a clear, consistent fashion so that the viewer can get to the key facts quickly," said John French, Farrell Heyworth's Sales Director. "We wanted to make it easy to search sales and lettings properties listed with Farrell Heyworth, and provide easy to read information. This demonstrates Farrell Heyworth go the extra mile for our vendors and landlords."

The site was developed by Farrell Heyworth's in-house development team, who provide a key role in keeping the group ahead of other estate agencies.

Paul Morgan, Farrell Heyworth's IT Director added, "I wanted the site to show properties in a crisp manner, but I also wanted to offer more functionality than other sites."

"For instance, we offer a keyword search, something not available on property portals like Rightmove. So you are looking for a specific feature, like 'Large Garden', then you can quickly narrow down your search."

Farrell Heyworth say this is the first step in a number of enhancements to the property search facility on their site. The aim is to create a "Locally Located" site, where information on property and its locality can be found in an easy to use and easy to read manner. Further, as of October 2009, Farrell Heyworth have begun using Telerik tools to enhance the customer experience. For more information on Telerik, please visit http://www.telerik.com.