Revealed – three ways sellers can improve their online property listing

Property Sellers
December 02, 2022

Sellers who list their homes online effectively will put themselves in the best position to sell quickly and for the highest values.

In order to get the best results, sellers must engage prospective buyers with their property listing. Making improvements to the images of the property, providing virtual viewings, and accompanying the listing with an appealing description can all help highlight the benefits of owning the property.

By boosting your efforts to improve your property listing, you can capture the interest of buyers browsing online for their next dream home – something which experiences a massive lift over the festive period.


Attract buyers with great photography

Sellers who increase the standard of their property images can make their home more appealing to buyers and expand their chances of selling.

Zoopla data suggests that, on average, properties marketed with professional photographs sell 24 days quicker and sell for 2% higher values. 

Although it should go without saying, the home must be decluttered and cleaned before engaging in any photography to ensure distractions that could be off-putting are out of sight.

Hiring a team of professionals to do the staging and photography will be beneficial as they will have an eye for detail and deliver the best results. Their knowledge about what angles make rooms look more spacious and let in more light will help to attract buyers.

Provide virtual viewings

Virtual tours provide viewers online with a walk-through of each part of the house. These have become more advanced over the years, allowing buyers to view the home as if they were there.

These tours should provide viewers with the layout of a home, an idea of the size, and a better understanding of the main selling points.

By adding virtual viewings to your online listing, you can potentially contribute towards speeding up a transaction as it could remove the need for a second visit. Virtual tours are also useful for prospective buyers who live far away from the property or those who want to instantly get an initial feel of a home.

At Farrell Heyworth, we not only provide high-resolution professional photography across all our property sales. Our dedicated team also have the expertise to make your property listing come to life with a video tour of your home. This is then transformed into an immersive virtual tour, allowing the viewer to explore your property in just a few clicks. 

Informative descriptions are essential

A well-written description of the property will draw the viewers’ attention to features that are enticing and attractive to the would-be buyer.

A great description will explain the benefits of owning the property and will help show the home in a positive light. By analysing the home and accumulating a list of the different strengths, you can start to draw up a description that showcases the home in the best way.

Local estate agencies are experts in their field, more than familiar with the area, and know what the target audience is looking for. For this reason, they can provide you with assistance to get the right features and benefits articulated effectively in the description.

Choosing the right platforms to list your property will further boost your chances of selling your home. A reliable estate agency will provide your listing with maximum exposure – on the portals and their own website - as they already have an established target audience and positive online reputation. 

Here at Farrell Heyworth, we operate in the busy North West towns and villages of Barrow in Furness, Morecambe, Lancaster, Garstang, Cleveleys, Fulwood and Chorley.

We encourage all our customers to register with our My FH portal, which will give you access to the most up-to-date information; remotely and at your convenience.

You can also find out how much you could sell your property for by requesting a free and instant online valuation today.

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