How Do I Choose the Right Estate Agent to Sell My House?

Start With Local Expertise

Property markets vary from town to town - and even street to street. A strong local agent will understand what buyers are looking for and how similar homes have recently performed. They'll also have a database of active buyers already searching in the area.

Farrell Heyworth has multiple branches across the North West, including Lancaster, Morecambe, Preston, Blackpool and Barrow-in-Furness, meaning we're on the ground and tuned into local market trends every day.

Check Their Track Record

Ask how many homes like yours they have sold recently, and how close to the asking price they achieved. This gives a realistic picture of their pricing strategy and negotiation skills. Independent public reviews can also reveal the true level of service you can expect.

Marketing That Stands Out

Strong marketing leads to more viewings - and more competition. Look for:

• High-quality professional photos and video
• Property listings on major portals like Rightmove and Zoopla
• Social media promotion
• Strong local visibility

At Farrell Heyworth, we pair professional visuals with advanced online and high-street exposure to maximise your home's reach.

Communication & Customer Care

You should always feel informed and supported throughout the sale. A great estate agent won't just list your property - they'll stay proactive, provide regular feedback from viewings, and act fast when offers come in.

You'll also want one dedicated point of contact who understands your priorities and helps keep things moving.

Transparent & Competitive Fees

Low fees aren't always good value if the service is weak. Instead, look for an agent who clearly explains what's included, what their marketing will deliver, and how they intend to secure the best possible price.

Local Presence You Can Rely On

Sometimes you need face-to-face support - so choosing a well-established agent with local offices can offer extra reassurance. Farrell Heyworth is rooted in the North West community with branches including:

• Lancaster – 18 New Street, LA1 1EG | 01524 842222
• Barrow-in-Furness – 76 Cavendish Street, LA14 1PZ | 01229 839090
• Blackpool – Landmark House, 5a Cleveleys Avenue, FY5 2UH | 01253 341000
• Morecambe – 3-7 Victoria Street, LA4 4AE | 01524 832929
• Preston – 309 Garstang Road, PR2 9XJ | 01772 203345

This means we're never far away when you need us.

Beware of Over-Pricing

It may be tempting to choose the agent who gives the highest valuation, but an inflated asking price can lead to fewer viewings and a slower sale - sometimes resulting in eventual price drops.

The right agent will back their valuation with evidence from the local market.

Questions to Ask Before You Choose

• How will you market my home?
• Who will be handling my sale day-to-day?
• How long are your contract terms?
• Do you have buyers already looking for a home like mine?
• What support do you provide once an offer is accepted?

Your Home Sale, Handled by Experts

Choosing a trusted estate agent means choosing confidence in your move. With decades of experience and deep local knowledge across the North West, Farrell Heyworth are here to help you sell quickly - and for the best possible price.

Ready to get started? Contact your nearest branch today to book a free, no-obligation property valuation - SEARCH OUR BRANCHES.