What Should I Do If My Property Isn’t Getting Many Viewings or Offers?

1. Reassess Your Asking Price

Price is the number one reason homes struggle to attract viewings. Even a small misalignment can cause your property to be excluded from buyer search filters or render it appear to be of poor value compared to local competition. Check:

• What similar properties in your area have sold for recently
• Price drops on comparable homes currently for sale
• Feedback from viewers and your estate agent

If necessary, reduce your price strategically (e.g. just under a major search threshold like £250,000 or £300,000).

2. Refresh Your Listing

Many property portals prioritise newly listed or recently updated homes. If your home has been stagnant online, ask your agent to:

• Re-upload your listing or adjust the order of photos
• Rewrite the description with better hooks and local highlights
• Re-launch with new pricing or improved visuals

3. Upgrade Your Photography

High-quality imagery is critical. In 2025, the majority of buyers form an opinion about a home within the first 10 seconds of viewing a photo gallery. Blurry or poorly lit images can instantly kill interest. Consider:

• Hiring a professional photographer (or asking your agent to do so)
• Capturing rooms in natural daylight with wide-angle lenses
• Using drone footage or video walkthroughs for larger or rural properties

4. Improve Curb Appeal

First impressions still matter, especially for in-person viewings. Make sure your exterior is tidy, clean, and welcoming:

• Paint the front door or window frames if looking tired
• Keep grass cut and weeds removed
• Add planters or simple lighting to create a good first impression

5. Declutter and Depersonalise

Buyers want to picture themselves in your home, not feel like guests in someone else's. Overly personalised, cluttered or messy spaces can deter even the most serious buyers. Focus on:

• Clearing surfaces, windowsills, and excess furniture
• Neutralising colours and removing bold artwork or ornaments
• Creating light, flow, and a sense of space

6. Address Any Minor Repairs or Red Flags

Loose door handles, cracked tiles, flaking paint or damp patches may seem minor to you, but they instantly raise concerns with buyers. Before more viewings:

• Fix small issues that could suggest neglect
• Ventilate areas prone to condensation or mould
• Ensure kitchens and bathrooms feel hygienic and well-maintained

7. Review Your Agent's Performance

Your estate agent plays a key role in generating interest. If you're receiving little feedback, poor communication, or no strategy updates, it may be time to consider a change. A proactive agent will:

• Track online click-throughs and feedback
• Contact hot buyers regularly
• Update you with insights from the local market

If in doubt, get a second opinion - or ask a more established local agent like Farrell Heyworth to review your marketing plan.

8. Consider a Staging Consultation

Home staging is growing in popularity across the UK. Even simple enhancements, such as rearranging furniture, swapping bedding, or introducing mirrors, can increase emotional appeal and perceived value. Ask your agent if they offer staging advice or refer to a local specialist.

9. Improve Flexibility for Viewings

If buyers can't find a time to visit, they'll move on. Ensure your availability doesn't limit your opportunities. Allow evening or weekend appointments where possible, and consider giving your agent a key so they can host without delay.

10. Consider a Temporary Withdrawal and Relaunch

If your listing has gone cold, sometimes it's smarter to take it down, regroup, and come back stronger. A fresh relaunch, perhaps with new pricing, improved marketing, and better staging, can reposition your property and reignite interest.

11. Track Local Competition

Stay informed about other homes for sale nearby. What makes them more appealing? Are they offering better value, newer finishes, or incentives? Understanding how buyers are comparing your property is key to positioning it correctly.

12. Consider Buyer Incentives

If you can't lower the price, could you offer to:

• Include white goods, garden equipment or furniture
• Contribute to legal or moving costs
• Offer a quick or chain-free completion

Sometimes a sweetener is all it takes to secure more interest.

13. Market to a New Audience

Has your agent targeted the right demographic? For example, a property ideal for downsizers may not appeal to young families. Think about:

• Reframing your listing title and features
• Highlighting location benefits: schools, train links, walking routes
• Using social media or regional press to expand your reach

14. Timing and Seasonality

Different seasons bring different buyer behaviours. Summer often slows down due to holidays, while autumn sees more focused buyers before the end of the year. If timing is working against you, adjust expectations - or prepare for a stronger relaunch in the right window.

15. Be Honest With Yourself

Ultimately, you have to detach emotionally and ask: Is your home truly priced and presented to sell? If not, take action. The longer a property sits unsold, the more questions it raises for future buyers.

If your home isn't getting viewings or offers, don't panic - but don't sit idle either. Revisit your pricing, marketing, presentation, and agent support. Small adjustments often make a big difference. And if you're unsure where to start, get a fresh opinion from a proactive local expert like Farrell Heyworth who can guide you back on track with clear, data-backed advice.