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Your expert guide to living and buying in Preston
House Prices, Schools, Lifestyle & Property Market Insights
Widely regarded as Preston's most prestigious residential area, Fulwood combines excellent schools, larger family homes and easy access to Royal Preston Hospital. The area remains one of the city's most sought-after locations.
Best for Families & Professionals
Avg. price £££
Cottam has become one of Preston's most popular modern residential areas, with strong demand from young families drawn by its new-build housing stock and good schools. Its convenient access to Royal Preston Hospital makes it particularly popular with NHS staff, while new link road improvements continue to enhance connections to the city centre and motorway network.
Best for Young Families & NHS Staff
Avg. price £££
Located west of the city centre, Ashton remains popular for its variety of housing, local amenities and easy access to both Preston and the Fylde Coast.
Best for First-Time Buyers & Commuters
Avg. price £
Regeneration and investment continue to strengthen Preston's reputation as one of the North West's most dynamic cities.
The city centre offers major retail brands, independent businesses, restaurants and entertainment venues.
The presence of UCLan contributes to a vibrant atmosphere, diverse population and strong local economy.
Few northern cities can match Preston's combination of rail and motorway access.
Avenham Park, Miller Park and numerous green spaces provide residents with excellent outdoor leisure opportunities.
The city's broad buyer base helps create a resilient market across sales and lettings.
Schools, amenities and housing choice make Preston one of Lancashire's most attractive family cities.
Excellent commuter connections and employment opportunities continue to attract professionals from across the region.
UCLan brings thousands of students to the city every year, creating a vibrant and diverse environment.
Strong rental demand and a broad tenant base continue to make Preston an attractive location for property investment.
"Preston continues to be one of Lancashire's most active and diverse property markets. Strong demand comes from families, professionals, students and investors, creating activity across all parts of the city. Areas such as Fulwood, Cottam and Broughton remain particularly popular, while the city's ongoing investment and excellent transport links continue to attract new buyers. Preston offers a rare combination of affordability, connectivity and lifestyle that supports long-term market resilience."
Chris Plumpton
Branch Manager
Yes. Preston offers excellent transport links, strong schools, diverse housing and a growing economy, making it one of Lancashire's most attractive places to live.
Preston is known for its university, rich industrial heritage, excellent transport connections and status as Lancashire's administrative centre.
Yes. Families benefit from excellent schools, parks, sports facilities and a wide range of neighbourhoods suited to family living.
Fulwood, Cottam, Broughton, Ashton-on-Ribble and nearby Penwortham are among the most sought-after locations.
Yes. Direct rail services and extensive motorway links make Preston one of the North West's strongest commuter locations.
The average house price in Preston is approximately £189,000 according to ONS data from July 2026.
The average monthly rent in Preston is approximately £790 pcm according to ONS rental statistics.
Preston offers a wide range of primary and secondary schools alongside colleges and the University of Central Lancashire.
People are attracted by affordability, excellent connectivity, educational opportunities, employment prospects and quality of life.
Strong rental demand, population growth and a diverse housing market continue to make Preston one of Lancashire's most attractive locations for property investment.
