Most In-Demand Property Features for 2026 Buyers: UK Trends and North West Insights

National data from the Office for National Statistics, the Bank of England and leading property portals such as Rightmove consistently show that affordability pressures and rising utility costs are reshaping buyer priorities. At the same time, hybrid working, environmental awareness and changing family structures are redefining what "ideal home" really means.

In our latest in-depth guide, we explore the most in-demand property features for 2026 buyers, comparing national trends with specific preferences emerging across the North West.

Why Buyer Priorities Have Shifted in 2026

Between 2022 and 2025, rising mortgage rates and cost-of-living pressures forced buyers to think long term. According to the Bank of England monetary policy summaries, higher borrowing costs significantly impacted affordability, meaning buyers now scrutinise running costs as closely as purchase price.

Meanwhile, ONS housing data shows household growth continuing to outpace new supply in many regions. This imbalance increases competition, which in turn raises expectations. Buyers want homes that are future-proofed — not properties that require immediate expensive upgrades.

For broader market context, see our UK Property Market Forecast for 2026.

1. Energy Efficiency and Low Running Costs

Energy performance has moved from "nice to have" to "essential." Rising energy prices and regulatory pressure mean buyers increasingly prioritise EPC ratings, insulation quality and heating systems.

Highly sought-after features include modern double or triple glazing, upgraded insulation, smart thermostats and solar-ready roofing. Homes with strong EPC ratings are perceived as lower-risk long-term investments.

If you are preparing a property for sale, our guide to 15 Practical Ways to Save Energy in Your Home explains improvements that genuinely attract buyers.

2. Air Source Heat Pumps and Sustainable Heating

With government pressure toward low-carbon heating, air source heat pumps are gaining attention. Buyers in 2026 are increasingly aware of sustainability targets and potential long-term gas boiler restrictions.

Properties that already feature modern heating systems can command stronger interest, particularly among environmentally conscious families and younger buyers.

For sellers considering upgrades, our article on Homes With Heat Pumps: Do They Add Value? explores pricing implications.

3. EV Chargers and Off-Road Parking

Electric vehicle adoption continues to rise nationally, supported by government infrastructure initiatives referenced on Gov.uk. As EV ownership increases, buyers are actively seeking driveways with charging capability.

In city areas such as Preston and Lancaster, off-road parking is highly desirable. In coastal towns like Blackpool and Morecambe, driveway space can differentiate properties in competitive markets.

Explore local availability through our Preston branch page: Preston Estate Agents.

4. Modern Kitchens and Open-Plan Living

Kitchens remain the emotional centre of the home. In 2026, buyers favour contemporary cabinetry, integrated appliances, and open-plan layouts that connect the kitchen, dining, and living areas.

Open-plan designs support hybrid working families and social living, but layout flow matters. Our article How Much Will Open-Plan Living Add Value? provides practical insight.

5. Flexible Home Office Space

Hybrid working has permanently altered expectations. Buyers now seek spare rooms or adaptable spaces suitable for home offices.

In Lancaster and Preston, where commuter links remain strong, dedicated office areas significantly boost appeal.

Learn more about regional working trends in Remote Work and Housing: Adapting to a New Normal.

6. Outdoor Space and Garden Usability

Gardens remain highly desirable, but buyers now prioritise usable outdoor space over sheer size. Landscaped patios, decking and secure boundaries appeal to families and pet owners alike.

In coastal markets such as Morecambe and Blackpool, proximity to the seafront often reduces garden size expectations, but outdoor entertaining space still matters.

See local lifestyle insights via Blackpool and Morecambe branches.

7. Storage and Built-In Solutions

Storage is one of the most undervalued yet highly demanded features. Built-in wardrobes, loft conversions and garage storage add practical appeal.

Our guide Why Storage Space Could Increase the Asking Price highlights how this subtle upgrade can influence valuation.

North West Comparison: City vs Coastal Preferences

While national trends shape expectations, regional differences matter.

Preston and Lancaster: Buyers often prioritise school catchments, commuting links and energy efficiency. Explore local property insights via our Lancaster and Preston branch pages.

Blackpool and Morecambe: Lifestyle appeal, sea views and holiday-let potential influence demand.

How Sellers Can Respond in 2026

Understanding what buyers want allows sellers to focus investment wisely. Not every upgrade delivers equal value.

Our 12 Ways to Boost Your Home's Value guide outlines practical improvements.

For design updates, see Interior Design Trends That Help Sell Homes.

The 2026 Buyer Is Analytical, Not Emotional

The most in-demand property features for 2026 buyers reflect a shift toward practicality, sustainability and long-term cost control. Energy performance, modern heating, EV readiness, functional layouts and flexible space are now essential components of a competitive listing.

Whether you are buying in Preston, Lancaster, Blackpool, Morecambe, or anywhere else, understanding these trends will position you ahead of the market.

For personalised advice based on your exact location and property type, contact your local branch today.

About the Author

Laura Gittins is the PR & Marketing Manager at Farrell Heyworth, specialising in market commentary, regional housing insights and consumer guidance. Laura works closely with internal teams and industry partners to deliver trusted updates on the North West property market. Connect with her on LinkedIn.